The age old question for this post would be, “Is making money good?” Most of our responses to that would be along the lines of, “That’s rhetorical right?”
Art serving Capitalism means that we are making art not for the sake of art but to make a pretty penny from it. Is that wrong? Of course it isn’t, especially in this country. The first rule of business is to go in and make money. In advertising the way to make that money is to connect consumers to a company.
Lately people don’t respond to words as much as we used to. Instead we tend to respond to visuals and then if we become interested we take in the line or words in the advertisement. If we decide that the line and visual stir something up within us we accept it, and accept the company as something we like. The ad company just did its job; to make a connection with us using the product or company.
This is not only vital to know if you’re going into the advertisement industry but for us to know now when we have to create a completely new campaign as a final project. Mine has been decided and I am keeping all of it for myself. Everything I learned today was just the icing on the cake for me. It helped me out so much to learn about line and copies. The pieces that I had come up with separately seem to have fallen into place. But there seems to be one last thing I find of the utmost importance.
When we have both line and visual, they have to balance each other. By that I don’t mean to try and make them the same size. In advertising the utmost important thing is that if
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