Some advertising campaigns are ridiculous and people know it. They are not just ineffective, sometimes they are just down- right mediocre. That is exactly what I wanted to stay away from when I was creating the actually print ad for my campaign.
Do I think it’s the best thing out there? No. But I do think it’s effective and simply to the point. It’s a regular girl getting ready and putting her makeup on when she decides to just show her villainous side by using this specific brand of makeup.
The brand is obviously not the only thing being recognized. The Disney villains, Maleficent in this case would be easily recognized and people will relate that evil, tricky, and fabulous awe feeling we got as children and saw these villains for the first time.
What we definitely know is that we need to draw them in and identify with what this cosmetics line is offering. The chance and reason to be something other than a princess. Not all girls want to be princesses. Not only that feeling of being able to be bad but also the quality we want in a makeup line.
The quality of MAC is already established. The quality of these is amazing with smooth sheer tones but in bright colors. The mineral Maleficent eye shadow is definitely on that mineral trend many women have been looking for and that it is amazing quality, just makes this line so much more in demand and perfect for these ladies.
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