My strength in definitely in print ad and for this campaign print advertisement would be ideal for MAC cosmetics. Just ad a brand everyone will know exactly who they are and what MAC is coming out with but we definitely want to target a larger audience and therefore will be promoting in magazines, specifically teen magazines.
Exposing the brand to a new audience who will definitely be interested in a new and even darker cosmetics line will establish MAC cosmetics as a company for everyone.
The whole ad campaign which could have been taken farther on my part I think, would revolve around the new line being limited and perfect for the everyday girl who just wants that one day to be a villain. Do we not all just want that one day where we can be bad and not care about the consequences?
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