Competitive Analyses

While makeup and cosmetics is within the fashion world it is a world all its own and very competitive. High end cosmetic companies like Sephora, Clinique, high end design houses who have their own cosmetics line and even drugstore cosmetics can be huge competition for MAC.
The beauty of MAC is that the company has established itself as one of the best and a brand of makeup that everyone wants. Can we say the same for Disney? Of course. Disney is a company and everyone in the world knows who and what they are.

So how can we offer something that the competition does not have and would give us something exclusively MAC. Clinique is a department store brand which many people want because of their healthy mineral formulas. Sephora is practically the Mecca of cosmetics. Fashion design houses are just that and wouldnt prove a huge competition to a company which specializes in makeup. Drugstore brands, while some might be good quality the exclusivity of MAC overshadows it.The biggest competition will no doubt be Clinique.

In my opinion Clinique won't be a problem for this line specifically because it isn't what we are trying to accompish. Clinique has their clean image going but MAC has the image in which the envelope it always pushed.