Thursday, September 23, 2010
Week 11: Final Evaluation
Advertising had never been one of my strengths. Even in business I never felt like I had no idea what to do with advertising or how to go about it. So the best way to learn something about advertising would be to dive right in. Advertising class wasn’t as hard as I thought it would be actually. While I have always had that business mind set I love the creativity it takes to come up with some of the advertising campaigns we’ve seen in class. True, I have never been the person with the most creative ideas but after this class I think I have definitely opened my eyes to a whole new side of myself that enjoys advertising because I actually know it enough now to be confident with what I come up with. Some advertisements that have been put out for the world, or even some advertisements for things right here in Las Vegas are much worse than my own ideas. The final project definitely took a lot out of me, creatively speaking. But I did go into it with a sense of knowing what I was doing because of what we’ve learned in this class. Since the midterm I have been a bit stressed more than usual but I know I’ve tried my hardest just to do my work. Has it been the best? I’ve never been one to turn in anything mediocre. That just would not be who I am. I might not be the most creative but I think I have done a good job. This class has bombarded me with things that I haven’t done before, including tweeting regularly and blogging. One thing I will say for twitter, it’s instantaneous. Something else I would like to say to twitter, ADIOS! Blogger I think will be something good to keep up but the tweeting must go, Thanks Pinto!
Thursday, September 16, 2010
EOC Week 10: Art Serving Capitalism
The age old question for this post would be, “Is making money good?” Most of our responses to that would be along the lines of, “That’s rhetorical right?”
Art serving Capitalism means that we are making art not for the sake of art but to make a pretty penny from it. Is that wrong? Of course it isn’t, especially in this country. The first rule of business is to go in and make money. In advertising the way to make that money is to connect consumers to a company.
Lately people don’t respond to words as much as we used to. Instead we tend to respond to visuals and then if we become interested we take in the line or words in the advertisement. If we decide that the line and visual stir something up within us we accept it, and accept the company as something we like. The ad company just did its job; to make a connection with us using the product or company.
This is not only vital to know if you’re going into the advertisement industry but for us to know now when we have to create a completely new campaign as a final project. Mine has been decided and I am keeping all of it for myself. Everything I learned today was just the icing on the cake for me. It helped me out so much to learn about line and copies. The pieces that I had come up with separately seem to have fallen into place. But there seems to be one last thing I find of the utmost importance.
When we have both line and visual, they have to balance each other. By that I don’t mean to try and make them the same size. In advertising the utmost important thing is that if
Art serving Capitalism means that we are making art not for the sake of art but to make a pretty penny from it. Is that wrong? Of course it isn’t, especially in this country. The first rule of business is to go in and make money. In advertising the way to make that money is to connect consumers to a company.
Lately people don’t respond to words as much as we used to. Instead we tend to respond to visuals and then if we become interested we take in the line or words in the advertisement. If we decide that the line and visual stir something up within us we accept it, and accept the company as something we like. The ad company just did its job; to make a connection with us using the product or company.
This is not only vital to know if you’re going into the advertisement industry but for us to know now when we have to create a completely new campaign as a final project. Mine has been decided and I am keeping all of it for myself. Everything I learned today was just the icing on the cake for me. It helped me out so much to learn about line and copies. The pieces that I had come up with separately seem to have fallen into place. But there seems to be one last thing I find of the utmost importance.
When we have both line and visual, they have to balance each other. By that I don’t mean to try and make them the same size. In advertising the utmost important thing is that if
Thursday, September 9, 2010
EOC Week 9: Triplets
When referring to triplets I don’t mean when someone has three babies at one time. These triplets that I refer to in the advertising world mean advertisements that have elements that appear in all of them. So here we are looking for triplets, and I have found some.
In my search for, ‘triplet,’ advertisements I found not only one but two different ad campaigns that I liked and plainly demonstrated the similar elements between them. I finally decided on my personal favorite; Givenchy advertisements.
Givenchy has always been one of my favorite brands just because it has a dark and sensual feel to it that is very chic and elegant and without a doubt appealing. Its elegance and fierce sexual nature was something very obvious and never lacking in Givenchy’s campaign.
There are always similar elements in ad campaigns, but how do we know that they’re triplets??? Simple, Triplets will always have the same format which include, “color palette, style of images, work from the same photographer or illustrator, or font family.” The similarities between Givenchy’s ad is the color palette and style of images.
These Givenchy advertisements are triplets for a few different reasons. First off let us start with the most obvious, color. All of the images are completely black and white. Not only making the images look alike and obviously reminiscent of Givenchy but also giving the images an elegant feel. I think that there is a more obvious reason and more important reason why these images are considered triplets; that reason being style. The style of images is this futuristic, elegant, and badass feel that is never lacking in Givenchy.
Analysis of Project in the Real World
Some advertising campaigns are ridiculous and people know it. They are not just ineffective, sometimes they are just down- right mediocre. That is exactly what I wanted to stay away from when I was creating the actually print ad for my campaign.
Do I think it’s the best thing out there? No. But I do think it’s effective and simply to the point. It’s a regular girl getting ready and putting her makeup on when she decides to just show her villainous side by using this specific brand of makeup.
The brand is obviously not the only thing being recognized. The Disney villains, Maleficent in this case would be easily recognized and people will relate that evil, tricky, and fabulous awe feeling we got as children and saw these villains for the first time.
What we definitely know is that we need to draw them in and identify with what this cosmetics line is offering. The chance and reason to be something other than a princess. Not all girls want to be princesses. Not only that feeling of being able to be bad but also the quality we want in a makeup line.
The quality of MAC is already established. The quality of these is amazing with smooth sheer tones but in bright colors. The mineral Maleficent eye shadow is definitely on that mineral trend many women have been looking for and that it is amazing quality, just makes this line so much more in demand and perfect for these ladies.
Do I think it’s the best thing out there? No. But I do think it’s effective and simply to the point. It’s a regular girl getting ready and putting her makeup on when she decides to just show her villainous side by using this specific brand of makeup.
The brand is obviously not the only thing being recognized. The Disney villains, Maleficent in this case would be easily recognized and people will relate that evil, tricky, and fabulous awe feeling we got as children and saw these villains for the first time.
What we definitely know is that we need to draw them in and identify with what this cosmetics line is offering. The chance and reason to be something other than a princess. Not all girls want to be princesses. Not only that feeling of being able to be bad but also the quality we want in a makeup line.
The quality of MAC is already established. The quality of these is amazing with smooth sheer tones but in bright colors. The mineral Maleficent eye shadow is definitely on that mineral trend many women have been looking for and that it is amazing quality, just makes this line so much more in demand and perfect for these ladies.
Creative Content
My strength in definitely in print ad and for this campaign print advertisement would be ideal for MAC cosmetics. Just ad a brand everyone will know exactly who they are and what MAC is coming out with but we definitely want to target a larger audience and therefore will be promoting in magazines, specifically teen magazines.
Exposing the brand to a new audience who will definitely be interested in a new and even darker cosmetics line will establish MAC cosmetics as a company for everyone.
The whole ad campaign which could have been taken farther on my part I think, would revolve around the new line being limited and perfect for the everyday girl who just wants that one day to be a villain. Do we not all just want that one day where we can be bad and not care about the consequences?
Exposing the brand to a new audience who will definitely be interested in a new and even darker cosmetics line will establish MAC cosmetics as a company for everyone.
The whole ad campaign which could have been taken farther on my part I think, would revolve around the new line being limited and perfect for the everyday girl who just wants that one day to be a villain. Do we not all just want that one day where we can be bad and not care about the consequences?
The Big Idea
Coming up with a slogan for my advertisement campaign was actually one of those moments in which i felt like I was staring at a blank piece of paper. I’d try to run ideas by my friends and it would never sound right. Just the wording and the product wouldn’t match in the least. Until I almost felt like giving up.
Giving up is never an option for me. Simply put it is something that would be like a fail to me. Coming up with a slogan for a product or company that already has a slogan is somewhat easier than coming up with one from scratch. Why? Because at least from there I know where to go with it and what to stay away from.
The hard part with the product I chose is that not only has it not even been realeased but it has not been given a slogan. All we know is the name of this particular line that reminds me of the fifties in which all advertisements were very, “here is the product, her is the price, now go buy it.”
So now to come up with something that would make girls who dreamed about being princesses want to go buy a line made for villains.
Giving up is never an option for me. Simply put it is something that would be like a fail to me. Coming up with a slogan for a product or company that already has a slogan is somewhat easier than coming up with one from scratch. Why? Because at least from there I know where to go with it and what to stay away from.
The hard part with the product I chose is that not only has it not even been realeased but it has not been given a slogan. All we know is the name of this particular line that reminds me of the fifties in which all advertisements were very, “here is the product, her is the price, now go buy it.”
So now to come up with something that would make girls who dreamed about being princesses want to go buy a line made for villains.
Competitive Analyses
While makeup and cosmetics is within the fashion world it is a world all its own and very competitive. High end cosmetic companies like Sephora, Clinique, high end design houses who have their own cosmetics line and even drugstore cosmetics can be huge competition for MAC.
The beauty of MAC is that the company has established itself as one of the best and a brand of makeup that everyone wants. Can we say the same for Disney? Of course. Disney is a company and everyone in the world knows who and what they are.
So how can we offer something that the competition does not have and would give us something exclusively MAC. Clinique is a department store brand which many people want because of their healthy mineral formulas. Sephora is practically the Mecca of cosmetics. Fashion design houses are just that and wouldnt prove a huge competition to a company which specializes in makeup. Drugstore brands, while some might be good quality the exclusivity of MAC overshadows it.The biggest competition will no doubt be Clinique.
In my opinion Clinique won't be a problem for this line specifically because it isn't what we are trying to accompish. Clinique has their clean image going but MAC has the image in which the envelope it always pushed.
The beauty of MAC is that the company has established itself as one of the best and a brand of makeup that everyone wants. Can we say the same for Disney? Of course. Disney is a company and everyone in the world knows who and what they are.
So how can we offer something that the competition does not have and would give us something exclusively MAC. Clinique is a department store brand which many people want because of their healthy mineral formulas. Sephora is practically the Mecca of cosmetics. Fashion design houses are just that and wouldnt prove a huge competition to a company which specializes in makeup. Drugstore brands, while some might be good quality the exclusivity of MAC overshadows it.The biggest competition will no doubt be Clinique.
In my opinion Clinique won't be a problem for this line specifically because it isn't what we are trying to accompish. Clinique has their clean image going but MAC has the image in which the envelope it always pushed.
Final Project part 1: Name of Product/ Slogan.
How many products exist in the world? Millions? Billions? Let's just say there is too many products to count. So how can I pick just one and improve its current campaign or come up with a complete new and fresh one. Easy I’m practically superwoman.
Honestly I’ve always liked advertising and making ad campaigns for anything is kind of what I want to go into in my career. Me I like beauty or cosmetic products. They are encompassed under the Fashion umbrella and something I want to pursue. So with this assignment and the upcoming launch for a new makeup line within my favorite company it was almost meant to be.
The company in question is M.A.C. cosmetics. High end makeup but is definitely some of the best makeup out in the market. The new makeup line MAC decided to launch is actually the product I’ve tweeted about constantly. MAC teamed up with Disney and came up with an amazing line for the infamous Disney Villains. The Villains featured are Cruella de Vill, the evil Queen from Snow White, Maleficent from Sleeping Beauty, and Dr. Facilier of the Princess and the Frog.
So we know the product, now we need an advertising plan and campaign for it. How do you get women to want a product of Disney Villains? All girls always wanted to be princesses and hated the villains growing up. Number one challenge of advertising isn’t the layout it’s the actual concept and coming up with a slogan. Even now how do you get these girls to want to be bad??? Inspiration hit and from then it was almost like a rocket took off.
Honestly I’ve always liked advertising and making ad campaigns for anything is kind of what I want to go into in my career. Me I like beauty or cosmetic products. They are encompassed under the Fashion umbrella and something I want to pursue. So with this assignment and the upcoming launch for a new makeup line within my favorite company it was almost meant to be.
The company in question is M.A.C. cosmetics. High end makeup but is definitely some of the best makeup out in the market. The new makeup line MAC decided to launch is actually the product I’ve tweeted about constantly. MAC teamed up with Disney and came up with an amazing line for the infamous Disney Villains. The Villains featured are Cruella de Vill, the evil Queen from Snow White, Maleficent from Sleeping Beauty, and Dr. Facilier of the Princess and the Frog.
So we know the product, now we need an advertising plan and campaign for it. How do you get women to want a product of Disney Villains? All girls always wanted to be princesses and hated the villains growing up. Number one challenge of advertising isn’t the layout it’s the actual concept and coming up with a slogan. Even now how do you get these girls to want to be bad??? Inspiration hit and from then it was almost like a rocket took off.
Thursday, September 2, 2010
EOC Week 8: Really Good Example of Chapter 8
The theme of this week’s chapter in our book was design and typography. The design of an advertisement is ultimately what sells the product. This blog comes from an assignment of searching in magazines for an ad that is a very good example of what the chapter taught us. After looking through a few magazines and picking from different advertisements I chose an ad for the production of the Phantom at the Venetian hotel here in Las Vegas.
Almost everyone in the world has heard of a little play known as the Phantom of the Opera and even though Las Vegas isn’t Broadway it offers many show productions like this for locals and tourists alike. The Venetian placing an advertisement for this production in Las Vegas magazine we can see who the audience this ad is for. “The cardinal rule: know your audience.”(Advertising by Design, Robin Landa, page 142) The audience for this ad might be a local resident bored with Las Vegas Blvd. Or even a tourist intent on seeing plenty of shows while here in Las Vegas. Alright so we know the audience, let us move onto design.
The layout of this ad is definitely what I love. The black background makes it seem much classier but darker than other productions on the Strip, it matches with the story of Phantom. But layout and a simple picture wouldn’t be the only thing that makes this ad great, font plays a big role in advertisements.
As Michael Sickinger of Firmenich in New Jersey says, “Incorporating images into ascenders and descenders can sometimes work well for logos and headlines.” He also states that, “Using pictographic images in place of letters can be provocative.” (Advertising by Design, Robin Landa, page 163) The font in this ad is easy to read, it seems like a regular classic font, but when you see the logo it becomes interesting because of the Phantom’s mask replacing the ‘O’ in a broken Phantom. Personally I love this ad because it is not overwhelming, you know what it’s for because of the picture and text, and finally because it is simply enticing. They had me at “Be Seduced.”
EOC Week 8: Authority
Stefan Sagmeister of Sagmeister Inc. in New York suggested this; “Have the content determine the form.” This is really something that inspires me because it appeals to the style in which I do most things. I add up all of my ideas and place them in the same place and letting all of that determine how it should be put together. A while back I was given the assignment to do a collage for anything of my interest. We’ll my inspiration is always fashion so whatever I choose I design around it.
For that collage I chose to do the assignment on my favorite design house, Dolce & Gabbana. The design came out as an all black background and brightly colorful advertisements. D&G are known for being sophisticated but chaotic, controversial, and unexpected. When I chose all of the advertisements I liked I started playing with the layout, background, and font. As Carlos Segura of Segura Inc. in Chicago points out, “Use the appropriate font for the job, not the best one installed on your computer.” He also said, “Seek opinions.”
The final result of my project was an all black background which emphasized the colors in the D&G ads, colorful and unexpected font I discovered, and the layout was designed as if all these pictures were dropped onto a board. Simply chaotic and beautiful. I was especially proud of this assignment and if I can replicate the same inspiration into this final project I’ll be good.
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