Alright so maybe I am going to have to study much more about people in advertising because some of the modst important men in advertising and I have never heard of either of them. Jerry Della Famina was one thing but i truly had no idea as to who Bob Isherwood was. Let's just say that the information I found on the internet was not a very big help in any way, shape, or form. So what was the problem? Was Jerry Della Famina more important? Not really. Bob Isherwood has a 35 year career in advertising under his belt and as for his work,"his work has been well documented in many books and endorsed by the industry's most prestigious national and international award shows." (http://www.conference.net.au/auiac2002/speakers/isherwood.htm)
As of 1995 he became the Chairman of the Worldwide Creative board, and as of 1996 he is the Worldwide Creative Director and member of the Executive Board for Saatchi & Saatchi. “Bob’s work has been documented in many books and endorsed by the industry’s most prestigious national and international award shows.”(http://www.abeopartners.com/bob_isherwood/) I am honestly almost never impressed by awards. But for someone to have won awards like the very first Gold lion for cinema, be one of the few people to have actually won a British Design and Art Direction gold award, and not having to mention a Clio Lifetime Achievement award is a very big deal. What I find even more impressive than these awards is the hard work and creativity this man has had to put into his work to even be nominated for these awards. So lets take a closer look at this Clio award. The Clio award is, “, in recognition of outstanding and ongoing contribution by an individual who is leading the industry forward.”(http://www.saatchi.com/news/archive/clio_lifetime_achievement_award_for_bob_isherwood) Bob Isherwood seems to be very aware of the path he must take to keep the advertising industry moving forward.
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