Some advertising campaigns are ridiculous and people know it. They are not just ineffective, sometimes they are just down- right mediocre. That is exactly what I wanted to stay away from when I was creating the actually print ad for my campaign.
Do I think it’s the best thing out there? No. But I do think it’s effective and simply to the point. It’s a regular girl getting ready and putting her makeup on when she decides to just show her villainous side by using this specific brand of makeup.
The brand is obviously not the only thing being recognized. The Disney villains, Maleficent in this case would be easily recognized and people will relate that evil, tricky, and fabulous awe feeling we got as children and saw these villains for the first time.
What we definitely know is that we need to draw them in and identify with what this cosmetics line is offering. The chance and reason to be something other than a princess. Not all girls want to be princesses. Not only that feeling of being able to be bad but also the quality we want in a makeup line.
The quality of MAC is already established. The quality of these is amazing with smooth sheer tones but in bright colors. The mineral Maleficent eye shadow is definitely on that mineral trend many women have been looking for and that it is amazing quality, just makes this line so much more in demand and perfect for these ladies.
Showing posts with label Final Project. Show all posts
Showing posts with label Final Project. Show all posts
Thursday, September 9, 2010
Creative Content
My strength in definitely in print ad and for this campaign print advertisement would be ideal for MAC cosmetics. Just ad a brand everyone will know exactly who they are and what MAC is coming out with but we definitely want to target a larger audience and therefore will be promoting in magazines, specifically teen magazines.
Exposing the brand to a new audience who will definitely be interested in a new and even darker cosmetics line will establish MAC cosmetics as a company for everyone.
The whole ad campaign which could have been taken farther on my part I think, would revolve around the new line being limited and perfect for the everyday girl who just wants that one day to be a villain. Do we not all just want that one day where we can be bad and not care about the consequences?
Exposing the brand to a new audience who will definitely be interested in a new and even darker cosmetics line will establish MAC cosmetics as a company for everyone.
The whole ad campaign which could have been taken farther on my part I think, would revolve around the new line being limited and perfect for the everyday girl who just wants that one day to be a villain. Do we not all just want that one day where we can be bad and not care about the consequences?
The Big Idea
Coming up with a slogan for my advertisement campaign was actually one of those moments in which i felt like I was staring at a blank piece of paper. I’d try to run ideas by my friends and it would never sound right. Just the wording and the product wouldn’t match in the least. Until I almost felt like giving up.
Giving up is never an option for me. Simply put it is something that would be like a fail to me. Coming up with a slogan for a product or company that already has a slogan is somewhat easier than coming up with one from scratch. Why? Because at least from there I know where to go with it and what to stay away from.
The hard part with the product I chose is that not only has it not even been realeased but it has not been given a slogan. All we know is the name of this particular line that reminds me of the fifties in which all advertisements were very, “here is the product, her is the price, now go buy it.”
So now to come up with something that would make girls who dreamed about being princesses want to go buy a line made for villains.
Giving up is never an option for me. Simply put it is something that would be like a fail to me. Coming up with a slogan for a product or company that already has a slogan is somewhat easier than coming up with one from scratch. Why? Because at least from there I know where to go with it and what to stay away from.
The hard part with the product I chose is that not only has it not even been realeased but it has not been given a slogan. All we know is the name of this particular line that reminds me of the fifties in which all advertisements were very, “here is the product, her is the price, now go buy it.”
So now to come up with something that would make girls who dreamed about being princesses want to go buy a line made for villains.
Competitive Analyses
While makeup and cosmetics is within the fashion world it is a world all its own and very competitive. High end cosmetic companies like Sephora, Clinique, high end design houses who have their own cosmetics line and even drugstore cosmetics can be huge competition for MAC.
The beauty of MAC is that the company has established itself as one of the best and a brand of makeup that everyone wants. Can we say the same for Disney? Of course. Disney is a company and everyone in the world knows who and what they are.
So how can we offer something that the competition does not have and would give us something exclusively MAC. Clinique is a department store brand which many people want because of their healthy mineral formulas. Sephora is practically the Mecca of cosmetics. Fashion design houses are just that and wouldnt prove a huge competition to a company which specializes in makeup. Drugstore brands, while some might be good quality the exclusivity of MAC overshadows it.The biggest competition will no doubt be Clinique.
In my opinion Clinique won't be a problem for this line specifically because it isn't what we are trying to accompish. Clinique has their clean image going but MAC has the image in which the envelope it always pushed.
The beauty of MAC is that the company has established itself as one of the best and a brand of makeup that everyone wants. Can we say the same for Disney? Of course. Disney is a company and everyone in the world knows who and what they are.
So how can we offer something that the competition does not have and would give us something exclusively MAC. Clinique is a department store brand which many people want because of their healthy mineral formulas. Sephora is practically the Mecca of cosmetics. Fashion design houses are just that and wouldnt prove a huge competition to a company which specializes in makeup. Drugstore brands, while some might be good quality the exclusivity of MAC overshadows it.The biggest competition will no doubt be Clinique.
In my opinion Clinique won't be a problem for this line specifically because it isn't what we are trying to accompish. Clinique has their clean image going but MAC has the image in which the envelope it always pushed.
Final Project part 1: Name of Product/ Slogan.
How many products exist in the world? Millions? Billions? Let's just say there is too many products to count. So how can I pick just one and improve its current campaign or come up with a complete new and fresh one. Easy I’m practically superwoman.
Honestly I’ve always liked advertising and making ad campaigns for anything is kind of what I want to go into in my career. Me I like beauty or cosmetic products. They are encompassed under the Fashion umbrella and something I want to pursue. So with this assignment and the upcoming launch for a new makeup line within my favorite company it was almost meant to be.
The company in question is M.A.C. cosmetics. High end makeup but is definitely some of the best makeup out in the market. The new makeup line MAC decided to launch is actually the product I’ve tweeted about constantly. MAC teamed up with Disney and came up with an amazing line for the infamous Disney Villains. The Villains featured are Cruella de Vill, the evil Queen from Snow White, Maleficent from Sleeping Beauty, and Dr. Facilier of the Princess and the Frog.
So we know the product, now we need an advertising plan and campaign for it. How do you get women to want a product of Disney Villains? All girls always wanted to be princesses and hated the villains growing up. Number one challenge of advertising isn’t the layout it’s the actual concept and coming up with a slogan. Even now how do you get these girls to want to be bad??? Inspiration hit and from then it was almost like a rocket took off.
Honestly I’ve always liked advertising and making ad campaigns for anything is kind of what I want to go into in my career. Me I like beauty or cosmetic products. They are encompassed under the Fashion umbrella and something I want to pursue. So with this assignment and the upcoming launch for a new makeup line within my favorite company it was almost meant to be.
The company in question is M.A.C. cosmetics. High end makeup but is definitely some of the best makeup out in the market. The new makeup line MAC decided to launch is actually the product I’ve tweeted about constantly. MAC teamed up with Disney and came up with an amazing line for the infamous Disney Villains. The Villains featured are Cruella de Vill, the evil Queen from Snow White, Maleficent from Sleeping Beauty, and Dr. Facilier of the Princess and the Frog.
So we know the product, now we need an advertising plan and campaign for it. How do you get women to want a product of Disney Villains? All girls always wanted to be princesses and hated the villains growing up. Number one challenge of advertising isn’t the layout it’s the actual concept and coming up with a slogan. Even now how do you get these girls to want to be bad??? Inspiration hit and from then it was almost like a rocket took off.
Thursday, August 26, 2010
EOC Final Project: First Thought
First thought about this final project is definitely go with some kind of fashion themed project. What I should do absolutely escaping me right now. Not a very good idea right this second. So here are some ideas:
• Metal Mulisha Maidens
• O’neill
• Rusty
Metal Mulisha is definitely something that not only have people not heard of around here but the only advertisements are for the MM athletic team, and for the Men’s clothing line. O’neill is very much the same. That’s their main focus but it gives me the opportunity to come up with an ad campaign for the female lines especially the Metal Mulisha Maidens.
But there is also untapped parts of the fashon market that should be brought up to their full potential.
• Metal Mulisha Maidens
• O’neill
• Rusty
Metal Mulisha is definitely something that not only have people not heard of around here but the only advertisements are for the MM athletic team, and for the Men’s clothing line. O’neill is very much the same. That’s their main focus but it gives me the opportunity to come up with an ad campaign for the female lines especially the Metal Mulisha Maidens.
But there is also untapped parts of the fashon market that should be brought up to their full potential.
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