Thursday, September 23, 2010
Week 11: Final Evaluation
Advertising had never been one of my strengths. Even in business I never felt like I had no idea what to do with advertising or how to go about it. So the best way to learn something about advertising would be to dive right in. Advertising class wasn’t as hard as I thought it would be actually. While I have always had that business mind set I love the creativity it takes to come up with some of the advertising campaigns we’ve seen in class. True, I have never been the person with the most creative ideas but after this class I think I have definitely opened my eyes to a whole new side of myself that enjoys advertising because I actually know it enough now to be confident with what I come up with. Some advertisements that have been put out for the world, or even some advertisements for things right here in Las Vegas are much worse than my own ideas. The final project definitely took a lot out of me, creatively speaking. But I did go into it with a sense of knowing what I was doing because of what we’ve learned in this class. Since the midterm I have been a bit stressed more than usual but I know I’ve tried my hardest just to do my work. Has it been the best? I’ve never been one to turn in anything mediocre. That just would not be who I am. I might not be the most creative but I think I have done a good job. This class has bombarded me with things that I haven’t done before, including tweeting regularly and blogging. One thing I will say for twitter, it’s instantaneous. Something else I would like to say to twitter, ADIOS! Blogger I think will be something good to keep up but the tweeting must go, Thanks Pinto!
Thursday, September 16, 2010
EOC Week 10: Art Serving Capitalism
The age old question for this post would be, “Is making money good?” Most of our responses to that would be along the lines of, “That’s rhetorical right?”
Art serving Capitalism means that we are making art not for the sake of art but to make a pretty penny from it. Is that wrong? Of course it isn’t, especially in this country. The first rule of business is to go in and make money. In advertising the way to make that money is to connect consumers to a company.
Lately people don’t respond to words as much as we used to. Instead we tend to respond to visuals and then if we become interested we take in the line or words in the advertisement. If we decide that the line and visual stir something up within us we accept it, and accept the company as something we like. The ad company just did its job; to make a connection with us using the product or company.
This is not only vital to know if you’re going into the advertisement industry but for us to know now when we have to create a completely new campaign as a final project. Mine has been decided and I am keeping all of it for myself. Everything I learned today was just the icing on the cake for me. It helped me out so much to learn about line and copies. The pieces that I had come up with separately seem to have fallen into place. But there seems to be one last thing I find of the utmost importance.
When we have both line and visual, they have to balance each other. By that I don’t mean to try and make them the same size. In advertising the utmost important thing is that if
Art serving Capitalism means that we are making art not for the sake of art but to make a pretty penny from it. Is that wrong? Of course it isn’t, especially in this country. The first rule of business is to go in and make money. In advertising the way to make that money is to connect consumers to a company.
Lately people don’t respond to words as much as we used to. Instead we tend to respond to visuals and then if we become interested we take in the line or words in the advertisement. If we decide that the line and visual stir something up within us we accept it, and accept the company as something we like. The ad company just did its job; to make a connection with us using the product or company.
This is not only vital to know if you’re going into the advertisement industry but for us to know now when we have to create a completely new campaign as a final project. Mine has been decided and I am keeping all of it for myself. Everything I learned today was just the icing on the cake for me. It helped me out so much to learn about line and copies. The pieces that I had come up with separately seem to have fallen into place. But there seems to be one last thing I find of the utmost importance.
When we have both line and visual, they have to balance each other. By that I don’t mean to try and make them the same size. In advertising the utmost important thing is that if
Thursday, September 9, 2010
EOC Week 9: Triplets
When referring to triplets I don’t mean when someone has three babies at one time. These triplets that I refer to in the advertising world mean advertisements that have elements that appear in all of them. So here we are looking for triplets, and I have found some.
In my search for, ‘triplet,’ advertisements I found not only one but two different ad campaigns that I liked and plainly demonstrated the similar elements between them. I finally decided on my personal favorite; Givenchy advertisements.
Givenchy has always been one of my favorite brands just because it has a dark and sensual feel to it that is very chic and elegant and without a doubt appealing. Its elegance and fierce sexual nature was something very obvious and never lacking in Givenchy’s campaign.
There are always similar elements in ad campaigns, but how do we know that they’re triplets??? Simple, Triplets will always have the same format which include, “color palette, style of images, work from the same photographer or illustrator, or font family.” The similarities between Givenchy’s ad is the color palette and style of images.
These Givenchy advertisements are triplets for a few different reasons. First off let us start with the most obvious, color. All of the images are completely black and white. Not only making the images look alike and obviously reminiscent of Givenchy but also giving the images an elegant feel. I think that there is a more obvious reason and more important reason why these images are considered triplets; that reason being style. The style of images is this futuristic, elegant, and badass feel that is never lacking in Givenchy.
Analysis of Project in the Real World
Some advertising campaigns are ridiculous and people know it. They are not just ineffective, sometimes they are just down- right mediocre. That is exactly what I wanted to stay away from when I was creating the actually print ad for my campaign.
Do I think it’s the best thing out there? No. But I do think it’s effective and simply to the point. It’s a regular girl getting ready and putting her makeup on when she decides to just show her villainous side by using this specific brand of makeup.
The brand is obviously not the only thing being recognized. The Disney villains, Maleficent in this case would be easily recognized and people will relate that evil, tricky, and fabulous awe feeling we got as children and saw these villains for the first time.
What we definitely know is that we need to draw them in and identify with what this cosmetics line is offering. The chance and reason to be something other than a princess. Not all girls want to be princesses. Not only that feeling of being able to be bad but also the quality we want in a makeup line.
The quality of MAC is already established. The quality of these is amazing with smooth sheer tones but in bright colors. The mineral Maleficent eye shadow is definitely on that mineral trend many women have been looking for and that it is amazing quality, just makes this line so much more in demand and perfect for these ladies.
Do I think it’s the best thing out there? No. But I do think it’s effective and simply to the point. It’s a regular girl getting ready and putting her makeup on when she decides to just show her villainous side by using this specific brand of makeup.
The brand is obviously not the only thing being recognized. The Disney villains, Maleficent in this case would be easily recognized and people will relate that evil, tricky, and fabulous awe feeling we got as children and saw these villains for the first time.
What we definitely know is that we need to draw them in and identify with what this cosmetics line is offering. The chance and reason to be something other than a princess. Not all girls want to be princesses. Not only that feeling of being able to be bad but also the quality we want in a makeup line.
The quality of MAC is already established. The quality of these is amazing with smooth sheer tones but in bright colors. The mineral Maleficent eye shadow is definitely on that mineral trend many women have been looking for and that it is amazing quality, just makes this line so much more in demand and perfect for these ladies.
Creative Content
My strength in definitely in print ad and for this campaign print advertisement would be ideal for MAC cosmetics. Just ad a brand everyone will know exactly who they are and what MAC is coming out with but we definitely want to target a larger audience and therefore will be promoting in magazines, specifically teen magazines.
Exposing the brand to a new audience who will definitely be interested in a new and even darker cosmetics line will establish MAC cosmetics as a company for everyone.
The whole ad campaign which could have been taken farther on my part I think, would revolve around the new line being limited and perfect for the everyday girl who just wants that one day to be a villain. Do we not all just want that one day where we can be bad and not care about the consequences?
Exposing the brand to a new audience who will definitely be interested in a new and even darker cosmetics line will establish MAC cosmetics as a company for everyone.
The whole ad campaign which could have been taken farther on my part I think, would revolve around the new line being limited and perfect for the everyday girl who just wants that one day to be a villain. Do we not all just want that one day where we can be bad and not care about the consequences?
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