About Me

As a Fashion & Retail Management professional I am very comfortable in the Fashion world. I have always been drawn into it. Even though I am most definitely not a fashion designer I feel that my success is in the business side of this world. I have studied the history of fashion and am completely awestruck at how far it has come and how it has come back. Witnessing this has only furthered my desire to work at store like Neiman Marcus. Many people don’t realize what a buyers or stylists really do. Buyers sometimes work as forecasters for their specific stores or departments, searching for what will be sold there from vendors or fashion shows and always keeping in mind what their customers want. I love what a buyer does, even if sometimes it isn’t glamorous most of the time. To be a buyer you must be in high paced industry, be creative, and be flexible. Traveling, forecasting, fashion history, and even mathematics, which are some of the things that most draw me into this career, play a major role. The high paced fashion industry brought out my confidence and I feel that with my knowledge and desire for this industry motivates me to drive this industry to a completely new level.

EOC Week 2: Ethics in Comercials

Ethics: a system of moral principles

Have you ever seen a commercial that was just wrong?
There have been a few commercials that in the attempt to appear one way seem to come out as ethically wrong. For me one commercial particularly seemed very unethical to me. The commercial was the, Burger King/ Sponge Bob commercial. For those who have not seen this commercial let’s just recap this commercial real fast. It’s starts up and the very first thing you see is Sponge Bob, the children’s cartoon character, on TV. Yet the very first thing you hear is a remix of Sir Mix A Lot’s “I like big butts,” but it is square butts rather than big butts, as if that is any better. At the very end we see sexy women dancing with their backsides to the camera. The whole commercial these women are dancing, showing their rear ends, while trying to sell this to children! Today we see sex everywhere and we have all heard that famous saying, “Sex sells!” Is it true, of course it is. There is absolutely no doubt that sex sells and D&G are the prime example of that. So when does this ‘Sex sells!’ attitudes go too far for us and crosses that line from ethical to unethical. For me it is fine for Dolce & Gabbana to have sexy and risky ad campaigns. That’s who they are and the people who buy their clothing can choose to shop because of those ads. This Sponge Bob BK commercial would have been fine if it had been targeted toward adults rather than to little kids. Why would you advertise something for little kids with this kind of content? Is it right to have a connection between Sponge Bob and ‘square butts’? I find it a little disturbing that the people who came up with this idea find it don’t.

EOC Week 1:VW lemon

“The ad featured a black and white photo of the Volkswagen Beetle with the word “Lemon” in bold san serif font… the image follows a statement that proclaims that this particular car was rejected by Inspector Kurt Kroner because of a blemish on the chrome piece of the glove box.” (http://www.writingfordesigners.com/?p=1731) Well personally I had honestly never even seen this advertising before class today. Obviously I have heard of a Volkswagen Beetle before, I mean who hasn’t. So why is the 1961 Volkswagen Beetle advertisement so important? “God bless him, because in so doing he also gave advertising permission to surprise, to defy and to engage the consumer without bludgeoning him about the face and body. Kroner offered up a lemon with approximately the same result of Eve offering the apple. Not only did everything change, but suddenly things were a lot more interesting.”
(http://adage.com/century/campaigns.html) Before Volkswagen’s ‘Lemon’ advertisement the ads were so boring and just facts. When the “Lemon” ad came out with a much more interesting and different manner than the advertisements that came before them, they captivated and changed the world of advertising. No more laying around and just stating facts, now we wanted something to grab our attention. Alright so we know what it meant for the world of advertising, what it looked like, and what came after it. So only one question remains. “How could Volkswagen sell Hitler’s favorite car to the American people only a decade and a half after World War II? This was the question asked of the advertising agency Doyle Dane Bernbach in 1960. In order for them to solve this problem, they would have to find a new way to advertise their products.”(http://www.writingfordesigners.com/?p=1731) I think America is happy with the Volkswagen Beetle despite whose favorite car it was. Passing through such vigorous testing, that just because the glove compartment was slightly damaged spoke very highly of the car.